Hey, I'm Ali —

You've got the idea. I've got the design. Let's make something people actually use.

Product designer working across fintech, platforms, and early-stage ideas

Work that shipped

Years of momentum, no design culture, and a brand the founders were emotionally attached to. The challenge wasn't what to design — it was convincing a team of engineers it was worth doing.

+18% enrollment · +8% conversion · 120+ components

4Geeks: Building a visual identity that bridges coding with people

UX Design UI Design Design system Brand design

InnerSource — developer collaboration platform

Developers at a global firm were rebuilding the same solutions from scratch — because nobody knew what anyone else had already built. 24 interviews, one platform, and a lot of trust-building with people who'd never worked with a designer.

150+ developers · 2–3× faster shipping · 4 countries

InnerSource: Building a developer collaboration platform

UX Design User Research Platform Design Developer Experience

A DeFi startup with real technical depth and no clear answer to "who is this for?" I helped them find their positioning before we touched anything visual.

Brand strategy · Visual identity · Web presence

VerusFi: Crafting identity in decentralized finance

Brand Strategy Visual Identity Web Design

About me

Hi, I'm Ali

Product Designer. Freelancer. Occasional chaos manager.

8 years designing products that had to work in the real world — not just in the deck. Edtech, fintech, enterprise platforms. The kind of work where you figure out the problem and the solution in the same sprint.

I work best with founders and ambitious teams who need a designer that moves at their speed — someone who ships, iterates, and doesn't disappear behind a process.

Peek behind the pixels

Behind the pixels

Venezuelan by origin. Porteño by choice.

Caracas taught me energy, Buenos Aires taught me flow — and football taught me how to play for the team.

I believe every great design has rhythm (and a little bit of chaos control). I'm a massive Spider-Man fan, a defender of meme culture, and yes — dangerously committed to cheeseburgers.

I didn't choose these powers. I'm just learning to use them responsibly.

It's all about the skills

What I design

Onboarding · Data-heavy interfaces · Marketplaces · Payment flows · Brand design · Design systems · Dashboards · Fintech · Wallets

Research

User interviews · Moderated & unmoderated usability testing · Surveys · Heuristic evaluation

Leadership

Design critique · Workshop facilitation · Stakeholder presentations · Mentoring · Cross-functional collaboration

Tools

Figma · FigJam · Amplitude · Hotjar · ProtoPie · Lottie · Miro · After Effects · Jira · Azure